I want to talk to you about two myths that new agents are repeatedly told and they’re frankly just that, they are myths. So let’s talk about those. What’s the first one? 

So the first one is when you get licensed, you jump into your brokerage and they point you to your desk and say, Hey, first thing you need to do is reach out to all your sphere, all the people you know and tell them you’re in real estate. And that’s how you’re supposed to get going. And by the way, let me be super clear here. When you get in real estate, I do think you need to tell everyone that you know that you’re in real estate. The is that it’s told to the new agents in a way like that’s going to be the saving grace, or that’s how they’re going to get their big start in real estate.

And frankly, I know this from experience, from talking to tons of new agents. We have a lot of new agents join our team, and the number one thing I know about them is they rarely ever have a large enough sphere of influence to make a living in real estate. It’s one of the reasons that people fail at such a high level and get out of the business is because they’re told that’s how you’re going to make it in real estate. It’s the sphere of influence. It’s the by referral only model, and that is all important as a piece of a business, but it can’t sustain your whole business. 

So that myth is just needs to be dispelled. For the majority of people, just reaching out to your sphere one time and telling them all you’re in real estate now is not going to get you where you need to go.

You need other sources of leads. There are many other ways to get them, and there are many other ways to work your sphere too by the way.. Rather than just reaching out one time and telling them you’re in real estate, or maybe write out a note card to put a business card in it and mailing them, thinking, I hope they call me. They’re not going to. There’s more to it than that. 

So the number one myth, I think it’s just telling new agents that’s what they need to do to get going. It is a piece of it. It’s not the whole thing. 

The second myth is this one. I just got this again the other day. An agent started talking to me about the Facebook business page that their brokerage told them to create right away. Here’s the deal folks. Facebook’s a for-profit business model. The business page model is one for advertising. It’s built for that. 

The only way to get real traction, real traffic to your Facebook business page is if you’re committed to spending money and running ads to drive people to some kind of a landing page from an ad you’re running on Facebook. The Facebook business page is a great looking idea, and yet you’re not going to get any traction there. 

I don’t mean to be negative, but with a Facebook page, you are not going to be able to get the amount of traffic and the interactions and the clicks off of that page that you think you’re going to get for the amount of time you’re going to spend building it. So I’m not telling you don’t do it, but please do understand, it’s a myth that that’s going to help you get your business going. 

Your personal profile on Facebook, however, is a much different story. That’s where your effort should be because that’s where all of the people that know, like, and trust you should be connected with you. . 

Those are two myths that I just flat out think we must dispel here. 

If you have questions about it, if you want to chat about it, maybe you disagree with me on it, please reach out. I’d love to chat with you. There’s a link down below where you can connect with me on my calendar and set up a time where we can talk about what some of the better ideas I have for new agents are and how they can get going in business. Or maybe you would li to see some strategies on social media advertising. I’m happy to chat with you about that as well. Click that link below, get on my calendar.