How do you get more leads as a real estate agent?
So that’s a question I want to answer for you today. How do you get more leads as a real estate agent? It’s a question I get a lot. It’s a question a lot of agents ask in Facebook groups all over the place, so let’s dive in and talk about that.
How do you get more leads? We all need more leads, right? More leads, I believe equals more homes sold. So how do you get more leads as a real estate agent? Well, the first thing you do is you can go online and do a search and what you’ll find is there’s plenty of companies that are advertising out there to sell you leads. They’re not all created equal.
How do I know? Because I’ve used a number of them and what I know is, as you do that search, you realize there’s plenty of companies that are going to sell you leads, and a lot of them are very expensive and a lot of them don’t really deliver on what they promise. If you’ve got questions about a particular one you’re pondering or thinking about trying, shoot me a message directly. I’m happy to talk with you about it. I’m not going to dive in here on what doesn’t work, but here’s what does work.
How To Get More Leads As A Real Estate Agent
One of the best ways to get more leads as a real estate agent is to generate them online yourself. I think what you should do if you haven’t done this before, or if you’ve done a little bit and struggled with it, is let’s get you started small and build up.
That’s what I did way back — gosh, 14, 15 years ago when I really started doing online lead generation. I started small and worked up to where we are today with it. We do a lot of online lead generation for our team now and I am very experienced with it and certainly capable of helping you with it. But let’s start small — what do I mean by that?
You Need A System First
Before you try to get more leads as a real estate agent, you need a system. You’re naturally thinking, I just need to go generate a bunch of leads. But if you generate a bunch of leads and you don’t have a system behind how you’re going to follow up with them, you’re going to experience a lot of frustration and you’re not going to maximize the amount of money you can make from those leads. So you need to have a plan for how you’re going to follow up with them.
It’s a system — what you’re going to do to follow up, calling them day one, texting them day one, emailing them day three, whatever your plan is going to be. You need to get it laid out in a formal way. Don’t wing it. Then you start small.
Start With Facebook Ads
One of the most effective ways to get more leads as a real estate agent right now is Facebook advertising. Create an ad for buyers — a list of homes or whatever it might be. Capture them as leads on Facebook using Facebook forms.
You’re going to get their name, email, and phone number right off the bat. It’s going to be a lot of pretty valid information. You’ll get the occasional bad number and stuff — it’s just part of the game. But you’re driving them to your website where they are going to see the list of homes they wanted that you advertised.
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It’s important that whatever you market to them with that ad you actually deliver on it. How you start to develop trust with people is you advertise a list of homes for sale in a certain subdivision or area, and then when they fill out their information and click the link, they actually go to the spot on your website that delivers that. That is super important. That is the beginning of how you get more leads as a real estate agent the right way — by building trust from the very first click.
Start Small And Scale Up
I would start with Facebook and start small. Perfect the system, perfect your follow-up, get good at it, and then ramp it up. The agents who figure out how to consistently get more leads as a real estate agent are the ones who commit to the process, work out the kinks, and then scale what is working.
So if I can help you in any way with this, please feel free to click the link below where you can book a time straight on my calendar and we can spend 20 to 30 minutes chatting about this — what we do, how it works, and what doesn’t work. There’s no obligation.
Let me know if I can help you in any way!
Eric
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